Free eBooks >> Food Marketing to Children and Youth: Threat or Opportunity -a rather "evil" book for executives of fast food restaurants. Instead, this book turned out to be an academic study on how marketing influences children, and how that influence should be altered (according to the opinions of the committee). I think this is one of those books that provides concrete evidence to an important aspect of growing up and/or parenting in the developed world. People had suspected negative effects, but now they have more than just opinions to back up their hypotheses. It is the equivalent of studies on cancer and tobacco that laid to rest any doubts that tobacco was bad for one's health. This book seems well-suited for those in public policy.
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